for those really interested in drilling this down.. this is the WHO guide to Cost Effectiveness Analysis
http://www.who.int/choice/publications/p_2003_generalised_cea.pdf
Also dont forget the friendly NY Times introduction at
http://www.nytimes.com/2009/09/06/magazine/06Economic-t.html?_r=1&scp=1&sq=economist%20get%20so%20wrong&st=cse
Also think of what I could ask in this section
Posted by Kanav
You must really want to "drill this down" that WHO resource is over 300 pages!!!
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